Our Story

Turning leadership evaluation from a compliance exercise into a driver of real growth.

Here’s how SuperEval came to be — and why we built it the way we did.

How SuperEval Began

In March 2015, the New York State Council of School Superintendents unveiled a new superintendent evaluation rubric. It was research-aligned, well-constructed, and represented exactly the kind of instrument districts needed. There was just one problem — there was no efficient way to actually use it.

Superintendents and school boards were navigating complex evaluation processes with PDF documents, scattered notes, and no structured workflow. The instrument was strong. The process around it wasn’t.

PLS 3rd Learning saw that gap and started building SuperEval.

What began as a superintendent evaluation tool grew quickly. Early feedback was clear: superintendents wanted the same structured, reflective process for their entire leadership team. So we expanded — to principals, central office administrators, building-level leaders, support staff, and eventually school board self-evaluations.

Today, SuperEval serves districts in more than 20 states. The platform has changed, but the conviction behind it hasn’t.

Quote from MH and DJ

Michael Horning
Michael Horning Jr., M.Ed., Ed.D.

Chief Innovation Officer, President

Don Jacobs
Donald Jacobs, Ph.D

Executive Chairman, Founder

Our Mission

Leadership evaluations should be more than a compliance requirement. They should be a driver of goal attainment, professional growth, and organizational improvement — led by the leader being evaluated, grounded in evidence, and connected to the priorities that matter most to the community.

That’s what we built SuperEval to do. Everything else follows from that.

Our Vision

We want SuperEval to become synonymous with K-12 leadership evaluation — not because it’s the most widely used platform, but because it’s the most meaningful one.

We’re building toward a future where every leader in every district has a structured, evidence-based evaluation process that connects their daily work to their organization’s goals — and where the evaluation conversation is something leaders look forward to, not something they dread.

That’s the standard we hold ourselves to. It shapes how we build, how we support our partners, and how we show up for the districts we serve.

Our Team

The SuperEval team is guided by shared values of integrity, authenticity, resilience, collaboration, and openness to new ideas. We’re committed to being innovative and proactive — continuously improving, adapting to the changing educational landscape, and delivering consistent, dependable results for our partners.

Meet the SuperEval Team

PLS 3rd Learning logo

Part of the PLS 3rd Learning Family

SuperEval is a product of PLS 3rd Learning — an organization with four decades of experience partnering with innovative educational institutions across K–12 and higher education.

Learn more about PLS 3rd Learning

Ready to See SuperEval in Action?

Schedule a demo and we’ll walk you through the platform, show you how it works with your existing rubric, and answer every question.